Tastly
Custom Menu Ordering App with Nutritional Preferences
Timeline
Feb 2022 - May 2022
Contribution
Personal project
My Role
Product, UX/UI, Research
This goal of this project is to enhance the user
experience by allowing them to order
custom menus that reflect their own tastes and
nutritional information (such as carbohydrates,
proteins, fats), going beyond just consuming
pre-made foods.
This goal of this project is to enhance
the user experience by allowing them
to order custom menus that reflect
their own tastes and nutritional
information (such as carbohydrates,
proteins, fats), going beyond just
consuming pre-made foods.
First, I conducted two types of research—desk research and
user interviews—to identify user needs and gain overall business insights
for understanding the economic viability of the service.
I wanted to understand users' diverse thoughts and habits in detail
based on the initial survey interviews. Therefore, I conducted
one-on-one interviews with four selected individuals.
After analyzing all the research, I was able to summarize
the following problems:
I brainstormed solutions to the issues, considered
the project's goals, and envisioned the brand image.
To identify feature insights more effectively based on the problems
and solutions above, I created HMW (How Might We) questions
and applied them to a predicted user journey map.
Building personas was helpful because it gave me
a clearer visualization of who I was designing for.
Therefore, I created two personas within the target group.
I organized Tastly with five main tabs, which helped me
understand the overall structure and scope of the service.
I believe that branding holds as much power as the app's functionality
in making a lasting impression on users. Therefore, I paid close attention
to every element of Tastly's branding, from the logo and color system
to the illustrations, to strengthen the brand identity.
Custom Welcome Setup
First, given the nature of healthy foods,
individual preferences and allergies were
top priorities. To prevent users from repeating actions later, we implemented this step on
the personalized welcome page
immediately after login.
Menu - Option 1
Creating Healthy Meals to My Tast
User interviews revealed a preference for custom healthy meals.I made personalized menu creation easily accessible by placing
the menu structure and search functionality at the top of the tab bar.
Menu - Option 1
Taking the First Step Towards Preferences
I aimed to help users easily select toppings based on needed nutrients by grouping them into "essential" and "main." Main toppings were further divided into carbohydrates, proteins, and fats for
quick identification.
Menu - Option 2
When in Doubt,
Why Not Use
the Basic Service?
To accommodate users who prefer
ready-made products and align with the brand's direction, we developed a service offering various ready-made options.
Simple Ordering
with Live Updates
We streamlined the user journey from order placement
to payment into three simple steps. To keep users
informed after ordering, we designed a UX that
provides real-time updates on order status,
including pickup and delivery.
Curated Menu & Weekly Recipes
Centralized Healthy Food Community
I designed a UX that provides a community space for users to access and share healthy food information. Users can explore recipes from others, with the UI featuring illustrations of main ingredients
to enhance visibility.
My record -Option 1
Tracking Daily Nutrition
In the "My Records" menu, users can save
daily food intake and Tastly's meal info.
At the top, it shows today's intake (calories, carbs, protein, fats), and at the bottom,
a card-style UI organizes meals into breakfast, lunch, dinner, and snacks for easy tracking.
My record -Option 2
Smart Food Logs
& Feedback
My record -Option 2
In addition to Tastly's healthy meal options, users can log
the foods they consume daily. The app also provides
detailed feedback on the nutritional content of
the recorded foods, considering the purpose of its use.
Insights on Balancing User Needs and Revenue
I learned that for the "Healthy Meals" service to operate successfully,
it is crucial to understand how to generate business revenue
while meeting user needs during the research phase.
Prototyping for User-Centric Insights
I conducted prototype testing with three users, which provided
valuable insights into user experience and significantly informed
my approach, leading to meaningful improvements.