GGULGGEOK HOUSE
ROLE
Product Designer
TOOLS
Figma · Webflow · GSAP · Lottie
Challenge
Growing the brewery
without outgrowing the experience.
As GGULGGEOK expanded its products,
bilingual content, and audience, the website
needed to do more than showcase the brand.
/ Products
/ Content
/ Audience
Experience Strategy
Designing a connected
brewery experience
Rather than simply listing pages,
I grouped related content by user intent,
creating a navigation structure that
supports discovery, exploration, and action.
Story
Products
Journal
Brewpub
CommunityInformation Architecture
Structuring content around exploration
Instead of organizing the website by isolated pages,
I designed an information architecture that supports
how visitors naturally explore the brewery.
Related content was grouped together to make moving between stories,
products, and the brewpub feel intuitive rather than linear.
Exploration Experience
Highlight each seasonal release
Every makgeolli is released in limited batches with its own ingredients, flavors, and story.
I designed a clean product gallery that gives each release equal visual presence
while making it easy for visitors to browse the growing collection.
Tell the story
behind every release
Each product page combines
ingredients, tasting notes, pairings, and product stories
in one place, helping visitors understand
more than just the product itself.
Interactive Food Menu
The menu was designed to keep visitors focused while exploring seasonal dishes.
Selecting an item instantly updates the featured image,
creating a simple and immersive browsing experience without leaving the page.
Connect products with stories
Every seasonal release has a story behind
it from ingredient inspiration to collaborations
and brewery events.
I connected product pages with related journal articles,
allowing visitors to explore the brand beyond
the bottle and discover the context behind each release.
Scalable Content System
Content Flow
Content is managed through reusable
CMS collections and automatically populates
the website through dynamic templates,
making updates consistent and scalable.
Webflow CMS
The client can create, edit, and publish
products and journal entries
without changing the website structure.
